The LANE EIGHT Story

We’re LANE EIGHT and we saw an opportunity to approach fitness and movement from a more inclusive standpoint. Our team worked in the footwear industry and experienced firsthand the shortcomings of corporate made footwear, and always felt we could do things better. Now free from the organisational rules, we’re finally able to answer the big question: What does the everyday athlete require?

We’re LANE EIGHT and we saw an opportunity to approach fitness and movement from a more inclusive standpoint. Our team worked in the footwear industry and experienced firsthand the shortcomings of corporate made footwear, and always felt we could do things better. Now free from the organisational rules, we’re finally able to answer the big question: What does the everyday athlete require?

Changing the Rules

Why is it that performance wear pigeonholes activity, style and movement? With LANE EIGHT, we’re stripping away the traditional footwear brackets and establishing a sneaker that serves the everyday athlete. No more categorical constraints, but shoes designed for a life in motion.

Form + Function

By mastering both form and function, LANE EIGHT’s can carry you through the most strenuous workouts and still fit seamlessly with your day-to-day apparel. It’s transitional wear that can carry you throughout your weekday and is reactive to your brand of active.

Form + Function

By mastering both form and function, LANE EIGHT’s can carry you through the most strenuous workouts and still fit seamlessly with your day-to-day apparel. It’s transitional wear that can carry you throughout your weekday and is reactive to your brand of active.

The New Standard

We’re not here to tout tech that uses trademarked buzzwords. Instead, we’ll show you simply what gives our treads the edge in simple terms, you can learn about our builds here. So, by doing things our way, you can move at your own pace.

Cart [0]

Your cart is currently empty.

[automatewoo_communication_popup hide_label=true placeholder="Enter Your Email Address" dark=true width="narrow" overlay_bg="#f0534d"]
<div class="aw-communication-page woocommerce dark-theme"> <form action="" class="aw-communication-form subscribe-form" method="post" data-overlay-bg="#f0534d"> <div class="aw-communication-form__email-field woocommerce-form-row woocommerce-form-row--wide form-row form-row-wide"> <input type="email" name="email" class="woocommerce-Input woocommerce-Input--text input-text form-control email-field" id="automatewoo_communication_email" autocomplete="email" placeholder="Enter Your Email Address" value="" data-validation="required email"> </div> <p class="form-row validate-required mb-0 mt-3"> <label class="woocommerce-form__label woocommerce-form__label-for-checkbox checkbox"> <input type="checkbox" class="woocommerce-form__input woocommerce-form__input-checkbox input-checkbox" name="terms1612f8c3-44dd-4e75-95fc-0c95fe613371" id="terms1612f8c3-44dd-4e75-95fc-0c95fe613371" data-validation="required" /> <span class="woocommerce-terms-and-conditions-checkbox-text">I have read and agree to the website <a href="https://laneeight.hk/terms/" class="woocommerce-terms-and-conditions-link" target="_blank">terms and conditions</a> and <a href="https://laneeight.hk/privacy/" class="woocommerce-privacy-policy-link" target="_blank">privacy policy</a>.</span>&nbsp;<span class="required">*</span> </label> <input type="hidden" name="terms-field" value="1" /> </p> <p class="submit-container mb-0"> <input type="hidden" id="_wpnonce" name="_wpnonce" value="6cb1abe779" /><input type="hidden" name="_wp_http_referer" value="/our-story/" /> <input type="hidden" name="action" value="automatewoo_save_communication_signup"> <input type="hidden" name="subscribe" id="automatewoo_communication_page_subscribe_checkbox" class="aw-communication-form__preference-checkbox" value="1" /> <input type="submit" class="aw-communication-form__submit btn btn-primary btn-block" name="automatewoo_save_changes" value="Sign up"> </p> <p class="aw-communication-form__text-field woocommerce-form-row woocommerce-form-row--wide form-row form-row-wide aw-hidden" aria-hidden="true"> <label for="automatewoo_hp_firstname" aria-hidden="true">First name:</label> <input type="text" name="firstname" id="automatewoo_hp_firstname" class="woocommerce-Input woocommerce-Input--email input-text" autocomplete="nope" aria-hidden="true"> </p> </form> </div>
[automatewoo_communication_popup hide_label=true placeholder="Enter Your Email Address" dark=true width="narrow" overlay_bg="#f0534d"]
<div class="aw-communication-page woocommerce dark-theme"> <form action="" class="aw-communication-form subscribe-form" method="post" data-overlay-bg="#f0534d"> <div class="aw-communication-form__email-field woocommerce-form-row woocommerce-form-row--wide form-row form-row-wide"> <input type="email" name="email" class="woocommerce-Input woocommerce-Input--text input-text form-control email-field" id="automatewoo_communication_email" autocomplete="email" placeholder="Enter Your Email Address" value="" data-validation="required email"> </div> <p class="form-row validate-required mb-0 mt-3"> <label class="woocommerce-form__label woocommerce-form__label-for-checkbox checkbox"> <input type="checkbox" class="woocommerce-form__input woocommerce-form__input-checkbox input-checkbox" name="terms7538fb5f-da4e-477d-8569-ca4290e1ede3" id="terms7538fb5f-da4e-477d-8569-ca4290e1ede3" data-validation="required" /> <span class="woocommerce-terms-and-conditions-checkbox-text">I have read and agree to the website <a href="https://laneeight.hk/terms/" class="woocommerce-terms-and-conditions-link" target="_blank">terms and conditions</a> and <a href="https://laneeight.hk/privacy/" class="woocommerce-privacy-policy-link" target="_blank">privacy policy</a>.</span>&nbsp;<span class="required">*</span> </label> <input type="hidden" name="terms-field" value="1" /> </p> <p class="submit-container mb-0"> <input type="hidden" id="_wpnonce" name="_wpnonce" value="6cb1abe779" /><input type="hidden" name="_wp_http_referer" value="/our-story/" /> <input type="hidden" name="action" value="automatewoo_save_communication_signup"> <input type="hidden" name="subscribe" id="automatewoo_communication_page_subscribe_checkbox" class="aw-communication-form__preference-checkbox" value="1" /> <input type="submit" class="aw-communication-form__submit btn btn-primary btn-block" name="automatewoo_save_changes" value="Sign up"> </p> <p class="aw-communication-form__text-field woocommerce-form-row woocommerce-form-row--wide form-row form-row-wide aw-hidden" aria-hidden="true"> <label for="automatewoo_hp_firstname" aria-hidden="true">First name:</label> <input type="text" name="firstname" id="automatewoo_hp_firstname" class="woocommerce-Input woocommerce-Input--email input-text" autocomplete="nope" aria-hidden="true"> </p> </form> </div>