LANE EIGHT was born on August 10th, 2018, which makes today our b-day! It’s hard to believe that three years has passed since the launch of LANE EIGHT. What started as an idea for a versatile performance shoe has turned into something so much bigger. There have been countless pinch-me moments over the last three years, but here are a few of our favorite highlights to commemorate the occasion:
The day a dream became a brand. Our founders’ desire to disrupt the old-school footwear industry was the catalyst that created LANE EIGHT. Simply, there was no shoe on the market that was completely versatile, environmentally sustainable, and actually stylish – so they made one: the Trainer AD 1. It’s been an adventure ever since – one that wouldn’t have been possible without the support of all of our Everyday Athletes.
Our Move to Sustainability
Finding materials that are sustainable AND improve quality was no easy task. We scoured the world looking for the environmentally-friendly materials that benefitted the planet while improving our shoes’ performance. When we finally found our secret formula – vegan suede, recycled plastic knit, and BLOOM algae-based foam – the whole game changed. The AD 1 became 100% vegan, and our journey toward 100% sustainability took off. Now, we’re working not just on our product but our entire supply chain to provide a complete picture of our impact and how we plan to reduce it. Stay tuned!
Our Charity Partnerships
The moment we were able to give back in a meaningful way, LANE EIGHT truly came into its own. Highlights include teaming up with the HK Breast Cancer Foundation, Friends of the Earth, and A Plastic Ocean Foundation, and partnering with the likes of Run HK, Inspiring HK, and the Salvation Army to support their community and environmental missions throughout Hong Kong.
LANE EIGHT IRL
Opening our retail shop was surreal, and brought the LANE EIGHT community together in an entirely new way. Speaking with Everyday Athletes one-on-one, learning about your lives, and personally matching you with the perfect pair of LANE EIGHTS continues to be a pleasure and a privilege for us. EVERY. SINGLE. DAY.
The Everyday Athlete Community
Our vibrant community of like-minded Everyday Athletes is the heartbeat of LANE EIGHT. Over the past three years, we’ve built a close-knit community that stretches across every age, location, and background imaginable. There’s no ‘one way’ to be an Everyday Athlete, but together we make one heck of a team.