The hungry soul behind That Food Cray !!! and one of MISSBISH’s founding women, it comes as no surprise that Nicole Fung has both a long to-do list and to-eat list. As an avid traveller for both work and pleasure, she has carved her niche in the world of food, fashion and exceptional women. She gave us the dish on cravings, being on the move and indulging in passion projects with a hit or miss attitude.
You went from a career in finance to running two online websites – That Food Cray !!! & MISSBISH, how did it feel to commit to your creative side fully?
Not going to lie, making the jump was not an easy decision. I dedicated so much time to building a career in finance, I didn’t want to throw that all away. However, my disdain for staring at Excel spreadsheets and contracts all day definitely changed my mind. I’ve always been passionate about food, travel, and fashion, but I never thought these interests would be a viable career path. It wasn’t until I met my husband and his friends, who all had way cooler jobs than I did, that I was inspired to pursue something I was truly passionate about. I started my first side project, That Food Cray !!! while working full-time. Through trial and error, I eventually figured out how to monetize it and took the leap! Around the same time, I teamed up with two of my best friends, Gillian Wong (COO of LANE EIGHT) and Lindsay Jang (Co-Founder of Yardbird & Ronin and a bunch of other stuff) to launch MISSBISH, a lifestyle editorial site and athleisure brand catered to women.
“I’ve always been passionate about food, travel, and fashion, but I never thought these interests would be a viable career path. It wasn’t until I met my husband and his friends, who all had way cooler jobs than I did, that I was inspired to pursue something I was truly passionate about.”
MISSBISH covers all manners of female empowerment, fashion and culture – what about building this platform has been most inspiring to you?
I’m constantly inspired by the women I meet. I’ve had the opportunity to speak with a plethora of incredible women that all have such unique and uplifting stories. We’ve also interviewed some of the most talented photographers, musicians, designers, chefs, entrepreneurs, fitness enthusiasts, and more. We’ve even featured artists early in their careers who have gone on to win Grammys!
Do you find there is crossover between your MISSBISH community and That Food Cray !!!?
For sure, there are overlaps between the worlds of fashion and food. A lot of the women we featured are chefs, bakers, or just loved food. I had existing connections with many of these women that I met through That Food Cray !!! and I’m super grateful to still have many of them in my life.
What’s a typical day for you?
Every day is different. I try to plan out my schedule at the beginning of the week so I can manage different projects, photoshoots, meetings, and client work while slotting in workouts whenever possible. I travel often for work as well. When I’m working abroad, I try to be as productive as possible during the day so my evenings can be spent exploring and crossing off restaurants on my to-eat list.
What’s your relationship with food when it comes to health?
Although eating is a major part of the job, I always try to have a balanced diet and plenty of exercise. I was put onto intermittent fasting quite a few years ago and that was actually super important haha. I fast most days and try to eat one meal a day. I’ve cut out soda, juices, or any other beverages that contain sugar when possible. I’d rather eat my calories than drink them. I only drink socially, never at home.
For many years, you worked in your parent’s restaurant – what’s something you learned being on the other side of the dining experience?
I learned that opening restaurants is a huge commitment. It takes a lot of hard work, dedication, and sacrifice. Watching my mom and dad work full-time jobs while running their own business taught me work ethic and grit. Growing up in a restaurant also strengthened my connection with food.
What’s one meal you are always looking forward to?
I always look forward to my dad’s home-cooked meals and my mom’s Chinese soup. My dad loves cooking and everytime I come home, he cooks up a feast. He makes the best steak, spicy crab, and fried rice. My mom is the soup queen, making sure there’s always a new batch on the stove ready to go.
“I’m constantly inspired by the women I meet. I’ve had the opportunity to speak with a plethora of incredible women that all have such unique and uplifting stories.”
How do you keep a balanced, active day-to-day lifestyle?
Exercise is an integral part of my lifestyle. I exercise every other day, rotating between personal training with my friend Jen Mackay, yoga, and sometimes hikes!
As an avid traveler, which city or place gets you most fired up?
I went to Mexico City and Oaxaca this past summer and LOVED it. The food was bomb, people were friendly, loved the culture, obsessed with the design & architecture and there was just so much going on. Definitely going back!
Which country has the most exciting food culture?
Japan is still my go-to food destination. The Japanese are known to be super meticulous, focusing on one thing and doing that one thing perfectly, indefinitely. When you have that mentality and apply it across every element of dining, from farming/agriculture to cooking techniques to creating a menu, how can you go wrong? Everything just tastes better when every step is done perfectly. We all know Japan for its usual suspects like sushi, ramen, gyozas, and the like, but Japan is a never-ending opportunity to explore more regional fare and experiences.
What does the term ‘everyday athlete’ mean to you and how does it resonate with you?
Just living an active lifestyle. Commit and do your best.
Photos by: Chris Lim